Communication scientists suggest that public opinion on societal and political issues is formed not only through explicitly opinionated discussion, but also implicitly through framing, defined as the selective mentioning of certain aspects of topics to promote a particular interpretation. There exists a small but growing number of efforts to automatically detect framing of events, to which we want to contribute work focusing on the framing of entities. Our first aim is to demonstrate that the selection or omission of objectively verifiable attributes such as name, age and occupation can contribute to the stance of a text. To this end we performed a correlation study on sentiment-tagged tweets mentioning the presidents of five G20 countries using varying reference forms. We then investigated whether the stance of newspaper articles on Donald Trump during his 2016 presidential campaign can be predicted by the presence of mentions of his previous occupations. In this talk I will present the results of these two experiments, as well as discuss the initial stages of future work.